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You are here: Home > BUFFEDBOD DESIGNER

My name is Ron Serfass. It's been over 2 years now since I started my new company BUFFEDBOD.COM.
For those who aren't firmiliar with my name, I am the original owner and designer of HE Swimwear.
I know after I left, they were charging for orders, and not filling them.
But I had nothing to do with that. I left the company, and was no longer associated with it.

So for all my past HE Swimwear customers, and my new fans. Here is my story.


I started the HE Swimwear website, to sell my custom swim and bodywear in 1998. Working diligently to keep up with orders from around the world. Many times I got behind but my customers knew I was a one man company.
Well. After 4 years building my business. I was approached by two anonymous guys, via the internet, and telephone, pleading to let them buy in my company as business partners.
I refused, but after a years coaxing, telling me they would make me so rich, that I finally gave in.
Well to make a long story short, they took control, stopped paying me what I deserved and agreed on, from a company I created.
Well my lawyer said move on and start a new company .

I struggled, not making much money for a while, moved to GA with a friend who helped me out till I got back on my feet.
I worked wrapping meat and seafood at a Krogers grocery store in the meanwhile.

A person has to do what he has to do to survive.

Well I've been doing my new website business BUFFEDBOD, for almost 3 years now.
And June of last year I finally moved into my own apartment, and was able to afford living on my own.

A lot of my HE customers have found me, and have been trustingly ordering again. After realizing I had nothing to do with what was going on at He Swimwear.
So. I just wanted everyone to know.
I go to great lengths to satisfy customers, like I have been doing since I started my new company.
I admit. I am so busy, and I do get behind on orders, but most of my customers realize I am a one man company again, and to keep custom prices reasonable, and on top of that, give great discounts every month, they are willing to wait, or order way in advance of their needs.
Ron Serfass
Designer, Creator, and Sole Proprietor











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